INFINITI QX80 - QX70 Car Reveal

3D Projection Mapping

Doha, Qatar

Details:
Client: ADabisc
Projectors: 2x Epson 20k Lumen

In collaboration with ADabisc Agency Qatar, we proudly brought to life an unforgettable reveal experience for INFINITI’s QX80 and QX70 models. Our team delivered an immersive journey using advanced 3D projection mapping to unveil the elegance and power of these vehicles, transforming the traditional reveal into a dynamic visual spectacle.

Our Scope of Work

To ensure every detail of this one-day event resonated with the INFINITI brand's commitment to innovation and luxury, we handled a comprehensive scope of work:

3D Projection Mapping
We crafted a unique 3D projection mapping experience that wrapped the QX80 and QX70 in vivid, high-definition visuals. The mapping was designed to accentuate each vehicle's contours, capturing attention and creating a strong brand impact.

Content Creation
Our creative team developed customized visual content to align with INFINITI’s brand essence, highlighting key features of the QX series with impactful, high-energy visuals that captivated the audience.

SFX and VFX
To elevate the atmosphere, we incorporated powerful sound effects (SFX) and visual effects (VFX), adding depth and drama to the experience and further enhancing the storytelling around these remarkable vehicles.

Precision Projector Calibration & Integration
We meticulously calibrated projectors to ensure the highest-quality visuals with flawless alignment. Our integration team coordinated each component of the setup to guarantee smooth operation and seamless transitions during the reveal.

Installation and Operation
From start to finish, we managed the installation process, ensuring that every element was precisely in place. Our team also provided on-site operation throughout the event, ensuring that the reveal ran perfectly and left a lasting impression on the audience.

With this project, we created an experience that captivated, inspired, and truly celebrated automotive design.