Formula 1 Qatar - Customized Digital Coloring Activity

ViRDOME LLC developed an exciting Formula 1 digital coloring experience for kids, tailored to the specific requirements of our client, FischerAppelt agency, for the Formula 1 Qatar Grand Prix. In this activity, kids can unleash their creativity by coloring their own Formula 1 cars.

Equipped with a range of coloring tools, children can craft their masterpieces. Once a child completes their artwork, they can share their colored car on the main screen. then then operator initiates the race. Kids can then delight in the spectacle of watching their personalized F1 cars participate in the grand race.

This engaging activity took place at multiple malls in both Qatar and KSA as part of the Formula 1 Qatar pre-campaign activation, and also at the Lusail International Circuit during the main Formula One event.

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