Formula 1 Qatar Customized VR Pitstop

The Formula 1 Qatar VR Pit-stop Challenge is a multiplayer immersive virtual reality simulation that immerses players in the high-speed world of tire changes during Formula One races.

Created by ViRDOME, this experience is tailored to the specific requirements of our client, FischerAppelt agency, for the Formula 1 Qatar Grand Prix. It features realistic car replicas, garage setups, and team attire.

In this challenge, players are tasked with swiftly replacing a damaged tire with a new one within a limited time frame. This hands-on experience allows participants to step into the shoes of pit stop workers, all while enjoying the excitement of gaming.

To add to the competitive thrill, we've introduced a leaderboard that is displayed at the conclusion of each season. Accompanying this is a registration app for participants to join in the action.

This activity took place at multiple malls in both Qatar and KSA as part of the Formula 1 Qatar pre-campaign activation and also at the Lusail International Circuit during the main Formula One event.

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