Formula 1 Qatar - AR Snap a Selfie Digital Activity
Augmented Reality
Qatar & Saudi Arabia
Sep - October 2023
ViRDOME LLC designed an Augmented Reality Experience that provided Formula one enthusiasts with an unforgettable moment alongside their favorite drivers, allowing visitors to snap photos with their beloved F1 racers, and the pictures were sent directly to their email inboxes.
Created by ViRDOME and tailored to the specific requirements of our client FischerAppelt agency, for the Formula 1 Qatar Grand Prix.
Our aim was to seamlessly blend the physical and digital realms, creating a top-tier experience for fans. The world of sports beautifully illustrates the deep connection between fans and their favorite athletes.
This engaging activity took place at multiple malls in both Qatar and KSA as part of the Formula 1 Qatar pre-campaign activation, and also at the Lusail International Circuit during the main Formula One event.
